According to the latest estimates from the National Safety Council (NSC), eight people lose their lives in distraction-affected crashes each day. To bring awareness to this prevalent and consequential issue, the NSC is continuing its #JustDrive campaign this month during Distracted Driving Awareness Month.
At Captive Resources, we work with more than 5,400 companies — many of which operate in transportation-related industries — that participate in the group captives we support. Safe driving is a significant focus and something we stress, not only to our client captives but to our own employees. If you’re looking to step up your company’s safe driving practices (or just to improve your own driving), we highly recommend exploring the NSC's resources on distracted driving.
Distracted drivers pose a significant risk to the overall safety of our roads. Today’s drivers face a seemingly endless array of distractions — whether it’s talking on the phone (or to others in the car), changing what you’re listening to, or even activities as simple as eating and drinking. To help shine a light on this issue and help us understand the implications of the choices we make on the road, April has been designated as Distracted Driving Awareness Month.
This month, the NSC is promoting The Just Drive Pledge to help drivers hold themselves accountable behind the wheel. The NSC is also offering valuable resources like:
Before diving into some additional stats about Distracted Driving Awareness Month, let’s take care of a few definitions:
Distracted Driving: The National Highway Traffic Safety Administration (NHTSA) defines distracted driving as “a specific type of inattention that occurs when drivers divert their attention away from the driving task to focus on another activity. The NSC offers three categories for driving distractions:
Distraction-affected crash: A distraction-affected crash is any crash in which a driver was distracted at the time of the crash.
To emphasize the importance of Distracted Driving Awareness Month, we share some sobering stats from the NSC:
Visit this section of the NSC website to see their full complement of motor vehicle statistics. You can also find more information and resources on the NSC website by visiting their Safety on the Road webpage.